Overview
Students—especially newcomers—struggle to find timely, accurate event information scattered across Instagram, flyers, club sites, and email blasts. UF Events consolidates everything into one place with powerful filtering, a searchable catalog, favorites/RSVP, and calendar planning to boost awareness and attendance.
Research insights
- Students miss events due to fragmented sources and last-minute discovery.
- Instagram is common but unreliable for full coverage; official pages are inconsistent; email is noisy.
- Personalization matters: interests/major-based recommendations and reminders without inbox overload.
Design pillars
Fast discovery · Clear filters · Trustworthy details · Light-touch reminders.
Personas
Jasmine — Organized planner
- Needs centralized, scheduled info; prefers calendar and week views.
- Wants integration with existing tools and interest-based suggestions.
Sal — Exploring campus
- Wants an easy way to find weekend events and meet people.
- Needs clear event details and simple reminders.
Flows & wireframes
Key flows
- Discover → Filter by category/date → View details → Save/RSVP
- Search by keyword → Open event → Add to calendar → Reminder
Solution
- Unified listing of campus events with clear categories and quick filters.
- Interest-based recommendations, search, and favorites/RSVP.
- Calendar preview, add-to-calendar, and light reminders (push/OS calendar).
- Shareable event cards for socials or group chats.
Outcomes & next
- Delivered high-fidelity prototype for evaluation and usability feedback.
- Next: connect official feeds, refine recommendations, pilot with first-year cohorts.
More projects
See additional UX & engineering work: